Mumbai, India – Anant Ambani, the youngest son of Reliance Industries chairman Mukesh Ambani, is once again in the spotlight after a recent move by Reliance Retail to halt the sale of live chickens at JioMart Fresh outlets in select cities. The decision, aimed at supporting animal welfare, has triggered mixed reactions—particularly drawing a sharp satirical response from popular content creator Neha Singh Rathore.
Animal Welfare at the Core
Anant, known for his deep connection with animals and his leadership of the Vantara project—an initiative focused on the rescue and rehabilitation of distressed and endangered animals—has championed the shift as part of his ethical outlook. In a statement, Reliance Retail confirmed, “Live chicken sales have been discontinued at select JioMart Fresh outlets as part of our ongoing commitment to animal welfare and quality standards.”
The initiative received praise from animal rights advocates, many of whom view it as a step toward more compassionate corporate policies.
Neha Singh Rathore’s Viral Roast
Despite the positive intentions, the move didn’t escape scrutiny. Folk singer and social media satirist Neha Singh Rathore took a witty jab at Anant’s decision through a humorous reel. In the video, she quipped, “Anant Bhaiya saved the chickens, but JioMart Fresh still serves them on your plate,” drawing attention to the contradiction between stopping live sales while continuing packaged chicken distribution. The video quickly went viral, fueling online discussions around authenticity in corporate social responsibility.
Mixed Reactions Across Social Media
Public opinion remains split. While many have applauded Anant for taking a stand for animals, others are calling out what they perceive as inconsistency in Reliance Retail’s approach. “You can’t pick and choose empathy,” said one user, while another defended the move, stating, “Progress comes in stages—this is at least a beginning.”
The incident comes as Anant Ambani prepares for his much-anticipated wedding with Radhika Merchant in July, adding to the buzz around the Ambani family.
As the conversation on ethical consumerism and business values grows louder, the clash between intent and implementation—highlighted by Neha Singh Rathore’s satirical lens—adds nuance to the public discourse.